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Create Custom Apparel Your Club Members Will Love (Backed by data!)

All design, product and brand trends you need to know about in 2022.
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Faiza Arshad
Marketing Manager,
Fresh Prints
2 Years Ago
9 min read
262 Readers
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Fresh Prints makes custom apparel for college students ALL the time. We even hire student entrepreneurs to run it on their campuses. In 2022 alone, we printed 671,939 products and created 203,833 designs.

It comes as no surprise that by working with student organizations for 10+ years so far, we not only understand but can also predict campus fashion trends, popular shirt designs, trending products, and sought-after brands.

In this post, we’ll break down what we know so you can use data from us to create the best custom apparel for your org.

  • Designs Orgs Search For The Most
  • Products Orgs Search For The Most
  • Brands Orgs Search For The Most
  • 2023 Campus Product Trends
  • 2023 Campus Design Trends
  • Average Price Orgs Pay For Merch
  • Typical events orgs order merch for

Designs Orgs Search For The Most

The Fresh Prints art gallery is our 3000+ collection of original Fresh Prints designs that were huge hits when we made them for our customers. Aside from mocking up design requests from our customers, our art team spends a whole lotta time updating the gallery with trendy designs. 

We’ve classified designs by type of event, type of org, season, and style on the gallery. Our data reveals that these design styles are the ones Orgs have searched for the most to date.

Retro

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BSA Retro Vibes

A design style with interest that waxes and wanes but never truly dies, retro is a classic. It ranks highest on our website searches.

80s/90s

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Rave Reviews

Do trends die out or do we just rediscover them a few decades later and add a modern touch? In our experience, it’s the latter. We’re constantly updating our 80/90s designs according to the trend of the season.

Minimalist

Shabbat

Shabbat

Whether it be your org letters on the pocket area or a neat design on the front of a hat, minimal designs make it easy for your members to wear your merch outside of campus.

Clean Streetwear

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Taiwan x USA

College Club streetwear designs balance just the right amount of fun and neatness. 

Classic

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Prayer Under the Stars

Born from iconic and memorable art styles, classic is your go-to if you want to make your merch feel memorable and your own.

Products Orgs Search For The Most

The Fresh Prints Product Gallery features 1000+ products from a wide variety of brands. Collegiate clients often already know what type of product and brand they want before ordering.

Our Product Sourcing team regularly widens our collection to keep up with changing product preferences. Here is a list of products that orgs have searched for the most on our website:

Shirts

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Class T-Shirt by Comfort Colors

Classic and safe. The item students customize the most!

Hoodies

F P20 Hoodie Forest F

Bond St. Hoodie by Fresh Prints

Popular for events on chillier days, hoodies are a great variation to the classic custom shirt. 

Crewnecks

F P18 Crewneck Black F

The Houston Crew by Fresh Prints

Popular all year round, light-weight and heavy-weight crewnecks are another great variation to the classic shirt.

Hats

Ad969 Cactus Front  23889479 1

Adams Optimum Dyed Cap

Who doesn't love a good hat? Put the name of your club/org you care about on it and boom, it's even better.

Sweatpants

F P21 Sweats Navy F

Gramercy Sweats by Fresh Prints

Usually ordered with a matching shirt or hoodie, sweatpants are a go-to choice to set your org apart.

Brands Orgs Search For The Most

Our Product Sourcing team regularly researches and onboards brands based on evolving campus trends. A lot of brands go in and out of trend. Here is a list of brands orgs search for the most.

Comfort Colors

Comfortable and affordable. Comfort Colors is a classic choice for all our collegiate customers. In 2022, their products were searched a staggering 18,940 times.

Nike

Sportswear but beyond! Orgs love to customize bands, hats, shirts, backpacks, etc. from Nike all year round. In 2022, their products were searched 5,173 times.

Champion

Champion logo’ed everything that took the world by storm in the last few years. In 2022, their products were searched 3,915 times.

Fresh Prints

We launch products we know you’d love to live your best 4 years in. In 2022, our products were searched 3,445 times.

The North Face

Bougie and worth it! Custom The North Face orders spike around the Fall semester and end towards the end of January. In 2022, their products were searched 2,061 times.

Here’s a list of products our Product Development team predicts will trend in 2023! 

Mini Tees

Mini Tee off White Front

Mini Tee

Get ready to see cute cropped baby tees around your campus! Whether it’s raglan, ringer, stitched, or regular – mini tees are going to be all the rage in 2023.

Rugby Shirts

Regular Rugby Cambridge Front

Sharp enough to be dressed up, street enough to be dressed down. Want it cropped? Here you go!

Sherpa Crewnecks

9028 Sherpa Crew Olive Front

Soft, textured, and warm. And looks really sick!

Terry Sets

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Channel your "Paris Hilton in the 00's" around campus.

Stitched Hoodies

F P31 Lilac Softlilac F 2

A statement asymmetrical stitch on the hood? Sign us up.

80s/90s

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Y2K

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Preppy

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Psychedelic

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Clean

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Average Price Orgs Pay For Merch

You could customize an affordable item or splurge and go for something high-end! It all depends on your budget. If you want to know how much orgs pay for popular items per item. Here is our data from last year.

  • Shirts – $22.45 – $30.59
  • Headwear – $14.90 – $25.89
  • Sweatpants – $29.70 – $42.60
  • Hoodies – $39.00 – $45.98
  • Crewnecks – $35.62 – $40.90 
  • Jackets – $55.55 – $74.79 
  • Shorts – $20.15 – $30.82

Find other products that meet your budget here.

Typical events orgs order merch for

Your org’s event timeline may look different but here is a list of events for which orgs typically order merch:

  • Founding days: Celebrating origin stories
  • Club off campus: Team bonding events, retreats
  • Celebrating your purpose on special days/months: All women's clubs on Women's Day, LGBTQ empowerment in June, etc.
  • Official representation during events: For contests, festivals, etc.
  • New member merch: Celebrating new members
  • Logo'd merch for PR: Advertisement merch to be worn around campus. Usually just has an org's logo or name on a shirt.
  • Random: Inside jokes, other celebrations, etc.

There you have it! Behind the scenes at Fresh Prints – insider knowledge to help you make the best custom apparel for your Org in 2023. Happy customizing! :)